To establish a study and research program that will combine both scientific work and practical applications in the fields of Human – Computer Interaction and Visualization.

To promote the development of “effective” visualizations that benefit from the capabilities and functionalities of the human visual system, e.g. visual perception and other cognitive abilities.

To promote the development of practical applications, e.g. in engineering, which benefit from the newly developed concepts and which provide the necessary fields for evaluation.

To integrate several additional aspects of further research areas, such as Scientific Visualization, Data mining, Information Design, Computer Graphics, Cognition Sciences, Perception Theory, or Psychology, into this approach.